Why communication for startups is much more than a frontpage article
Most Danish startups are very focused on getting on the frontpage of Børsen as fast as possible, but what they often tend to forget is that unless they already have a position in their industry, the chances that a journalist will clear the frontpage just for their story are minimal. The reason why: You and your startup aren’t known well enough.
There are some initial steps that every startup should think about before jumping head-first into to that big blue PR/media-ocean, so whether your key audience are potential investors, clients, key opinion leaders or media, positioning yourself the right way is key. Join Christopher Black from bySennels at this event, where he will share his thoughts on this as well as answer all of the questions you might have in relation to YOUR daily communication puzzles.
Christopher have previously been working for global startups as a communication advisor and is currently involved in the FinTech sector where he not only is appointed as a PR & Communication Advisor to the Copenhagen FinTech Lab but also sits on the Advisory Board for a smaller FinTech startup, being the Strategic Advisor on all Communication & PR related activities. Christopher is also the official PR & Communication Advisor to Accelerace, which is part of the Symbion Community.
For more information:
Website: http://bysennels.com/startup-kommunikation/ (currently only in Danish).
The event will take place in the common area.