Who cares that you have the right product, if you are selling it to the wrong customer?
Understanding who your customers are and how you should reach them is fundamental to all selling. This “Brew Your Own”-event will help you understand the fundamentals of tailor-made branding. Learn about the importance of understanding your target audience, their behavior and media use. Hear about the differences between Business to Customer (B2C), Business to Business (B2B) and Single Payer Systems, where the customer and the user are completely different people. Understand the fundamental differences between various media channels. Meet start-ups who got creative in reaching customers.
- Louise Brink Thomsen, Project Manager, Procurement development and strategic partnerships, The Capital Region of Denmark: “Precommercial purchasing, public/private partnerships and other ways to build your brand and product in collaboration with the Danish single payer healthcare-system without violating the public procurement act”. The Capital Region of Denmark provides healthcare to 1,7 million Danes.
- Richard Gyrd-Jones, Professor (MSO), Copenhagen Business School: “Brand is strategy in action. How to work your brand as a living organism and present yourself to the right target audience”. Jones leads the Brand and Communication Management programme at CBS and works actively with start-ups to build their brand.
- Tine Stampe, CEO & Founder, La Roar Life Science: “How we produced, packaged and promoted our product, for customers who are also end-users, and how we avoid breaking the law when using stories and pictures to sell on social media”. La-Roar Life Science is going to market with food supplements for family expansion.
- Matias Welsien Thomasen, Chief Brand Officer & Co-founder, Pleaz: “Why describing our dream customer as a real person makes it easier to test decisions of design and storytelling”. Pleaz is going to market with motivational videos for workplace exercise.
For further information, please contact Anette Birck, Biopeople